So will your church pop in those search results? Unfortunately, having a pretty website is not enough to ensure you’ll show up on page one of Google.
Local SEO (search engine optimization) is the process of optimizing your church’s website for local search results, and technical know-how is becoming increasingly important with 1.17 billion websites in the world.
Even if you’re not a digital marketing expert, you can boost your church website’s Google rankings with this local SEO audit checklist.
#localseo #churchmarketing #onlinechurch #churchonline
0:00 - Should We Do A Local SEO Audit?
1:32 - What is Local SEO for Churches?
10:25 - NAP Consistency
13:44 - Google Business Profile
16:33 - Reviews and Testimonials
19:00 - Directories and Citations
20:46 - site speed
23:58 - On-Page SEO
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What is Local SEO for Churches?
By auditing your site regularly, you can ensure it’s visible on local search engine results pages (SERPs), which will ultimately help you reach more people in your community.
Here’s a sobering statistic: 75% of internet users never scroll past the first page of Google.
This means you need a basic understanding of local SEO to optimize your site so you can appear on the first page of local search results.
And if you want to take things a step further, aim for the top three local listings, known as the local pack (also called the Google 3 pack of the Google Map pack)
The local pack is the area on a SERP that displays three local businesses related to the searcher’s query. It includes the business name, address, and phone number and shows how far away the business is from the searcher’s location.
People are looking for a church within a certain driving distance, so it’s vital that your church shows up on the map, has accurate information, and features good ratings.
How Do Keywords Relate to Local SEO?
According to Google, local rankings are based on three primary factors: relevance, distance, and prominence.
General searches will include results from businesses and websites from all around the world, while local search results show businesses near the searcher. So before diving into the local SEO audit, we want to talk briefly about keywords.
Local keyword searches often include location-based modifiers like “near me,” “close by,” or “in [city].” Some types of keywords you need to be aware of and include in your local SEO strategy are:
Branded or Navigational Keywords: Include your church’s name or a variation of it. For example, “New Hope Church” or “New Hope Baptist Church.”
Local Search Keywords: Searches that include local modifiers like “near me,” “in [city],” or “[city] church.” For example, “churches near me” or “Baptist churches in Fairview.”
Service Keywords: Searches that include what your church offers. For example, “youth group,” “children’s ministry,” or “bible study group in Fairview.”
Generic Keywords: These are the most common local search terms. They’re usually just one or two words and don’t include your church’s name. For example, “churches” or “church.”
Incorporating the right keywords is critical for your on-page optimization strategy.