Whether you’re launching a new product, building a web presence for your retail location, or starting a dropshipping business, when you’re trying to sell online you have an important problem to solve: how do you get customers to find your store?
People who find your online store in a search engine are probably looking for products like yours, so they are more likely to buy something. You can use search engine optimization (SEO) to improve the page ranking for your store and help customers find your products.
To rank first in a Google search result, your store's content needs to match a potential visitor's intent. Optimizing your Shopify SEO can feel intimidating and tedious, but really it’s all about understanding how search engines work and how searchers use them and implementing that insight into your pages copy, then methodically running through some completely accessible backend tinkering.