Is Google Business Profile important to SEO?
Is Google Business Profile important to SEO?
Google Business Profile (GBP) is often seen as a useful directory to your website, persona, reviews, and social media profiles.... but does that mean we should prioritize it as much as our organic rankings? Does Google Business Profile seem poised to overtake organic search results as more important as we move to towards a mobile-first future?

World-renowned SEO expert, Bruce Clay, gives his take the importance of GBP profiles and how much we should focus on them.

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