Our complete SEO training course was designed with busy entrepreneurs in mind. By the end of this course, you'll have all the tools and knowledge you need to start seeing results.
SEO stands for “Search Engine Optimization”. It is a long-term marketing strategy employed in order to improve a website's visibility and organic search results in google and other global search engines. It’s a process employed by webmasters to increase their site's visibility and organic traffic from search engines.
The ultimate goal of SEO is to rank well for relevant keywords and phrases that your potential customers might use when searching for a business like yours.
SEO begins with identifying the right keywords and phrases for your business. You'll want to target keywords that are relevant to your products and services, and have enough search volume to be worth targeting.
Once you've selected your keywords, you'll need to optimize your website and content around them in order to improve your chances of ranking well.
There are a number of other factors that influence how well your site ranks in search engines, including the quality of your links, the age of your domain name, and the overall authority of your site.
By ranking higher in searches, businesses can attract more visitors who are likely to convert into customers. Additionally, higher traffic levels typically lead to increased revenue.
Google regularly updates its algorithm, and as a result, SEO professionals and business owners must continually update their tactics to keep their websites and businesses ranked high. While there are many factors that go into ranking a website, some are more important than others.
Different SEO experts have different opinions on what works and what doesn't when it comes to optimizing a website for the search engines. Some may be successful with one approach and not so successful with another. That's why this course not just teaches you what I know and what my experience is. This entire course is based on a research of SERPs (Search engine result pages) compiled from 10,000 keywords for the first 3 search pages ie.. top 30 search results.
This course takes the learning process of SEO through the following path:
Introduction to SEO
When someone wants to find something on the internet, they use a search engine. But what are these mysterious creatures, and how do they work?
We'll take a closer look at what search engines are, how they work, and some of the problems they face.
Competitor Analysis and Keyword Research
When starting a new business, it is important to do your research in order to determine who your competitors are and what keywords you should be targeting.
This will help you understand what you need to do in order to attract customers to your business. In order to do a proper competitor analysis, you need to look at the following:
Your top competitors and how they are positioning themselves in the market
The keywords they are targeting
What marketing channels they are using
How much traffic they are getting from each channel
What their website looks like
What kind of content they are publishing
How well they are converting traffic into customers
Once you have gathered this information, you can start creating a plan of action for yourself. You may find that you need to tweak your branding or messaging in order to differentiate yourself from the competition.
On-Page optimization: Optimizing your content for SEO
On-page optimization is the practice of optimizing a web page or website for Google search engine ranking.
It includes improving the visibility of a website or web page in search engine results pages (SERPs), and increasing the number and quality of visitors to a website or web page from search engines.
On-page optimization generally refers to optimizing elements on a web page that are within the control of the webmaster, including: title tags, meta descriptions, header tags, anchor text, etc.
In the world of SEO, technical SEO is the practice of optimizing a website's architecture and back-end so that it is in compliance with Google's Webmaster Guidelines.
This can involve anything from ensuring that your website is properly indexed and crawlable to making sure that your site's code is clean and efficient.
Technical SEO is an important part of any comprehensive SEO strategy, and it should be one of your top priorities if you're looking to improve your website's search engine rankings.