Highlighting Content - With AI coming into play, Highlighting important content will tell the search engines that the content is highly relevant in the context of this web page.
It helps them to understand the topic better and That should get you better rankings. So, whenever you are adding content or updating content make sure that the important keywords, lines & paragraphs are highlighted in an unforced way.
Search engines usability test term highlighting in SERPs all of the time so that they can deliver the best search experience. Too much term highlighting often negates the search experience. The SERP looks too busy. On the flip side, too little term highlighting also negates the search experience because user confidence decreases.
If you need help growing your business check US @
►Find me on Facebook: